Sunday, October 18, 2015

Little Marc Jacobs - Market Research

Reading an article on WWD from 2005 about Little Marc.

"Little Marc" Age 2-7
Manufactured in Italy, Design HQ NYC
Colors: Pink, Blue, Gray, White
Sizes (S 2-3) (M 4-5) (L 6-7)
Waffle Weave thermals - something from their adult collections
$150 -$175 sml inconsistent price by size
$150 - $325 price point

"For me, these things are a natural progression. I'd much rather do something first, get my feel wet, learn about the parts of the business. Then sit down, with a knowledge and background." - Bertrand Stalla Bourillion, Chief executive officer and chairman

In another article

Little Marc x Swimwear Anytime Inc
2010 cruise swim collection

Kissing fish prints
the cuter the better - idioms - icon

Market research for Little Marc


Something I didn't write about is how Little Marc wasn't designed as a full collection. It was created on a whim and was very instinctual. Since 2005 it's expanded but I think that that attitude still reflects the general attitude for the market.


There's a lot of room for growth, room to focus on the quality of construction and textiles. That's something that has been critiqued. And something that I'm proud to know I could influence. I like that it's still new because I'm new. I also like that it's playful and instinctual. I think there is a different kind of success lent to both being able to work the in's and out's of an idea and being able to do something you just feel is right. I like both. I hope to strike a balance.



Caption: Here is a picture I found of Marc Jacob's desk (in Soho) that was on a blogspot called "Letters to Marc Jacobs".  





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